About the place
There are many beach-related cultural events in Haeundae. Along with Geumjeongsan and Dalmaji (Greeting of the Moon) Gogae, Haeundae is one of the most popular spots in Busan to view the New Year sunrise, with around 1000 people gathering before dawn. Also, a popular beach event occurs in the first week of January when the temperature is around 0°C, the "Polar Bear Club." This event has occurred annually at the Choseon Beach Hotel since 1988. During the 2006 FIFA World Cup match between South Korea and Togo, more than 50,000 spectators filled the beach to cheer for the Korean team on a giant projector screen. The Nurimaru, pure Korean meaning for Nuri (World) and Maru (Peak or top) was developed in preparation for the 17th APEC(Asia pacific Economic Cooperation) summit on Nov 18-19 in 2005, as the conference hall for APEC. The building is three stories high and is located at the tip of Dongbaek Island. The ceiling of the Nurimaru is modeled after Seokguram, a Buddhist temple in Gyeongju.