This is one of the most popular shopping art complex that locate right at the HEART of Bangkok. Highly recognise as Art Shopping and a place to Shopping, recommended items are such as clothing by Thai Fashion Designer, shoes, handbags, Unique fashion accessories, jewelry and Thai souvenirs. Siam Center started operations in 1973 as Thailand's first shopping center of international standards. It marked the birth of Bangkok's booming retail business and has maintained its position as the city's fashion trendsetter up until today. After a major renovation, Siam Center reopened at the beginning of 2013 with a revolutionary retail development concept of "Ideaopolis". The shopping center serves as an arena of limitless imagination and creativity where art, fashion, technology and lifestyle converge. It aims to place Bangkok among the ranks of the world's top retail environments. Siam Center has also changed the face of Thailand's retail business with its unique "Absolute Siam" concept. For the first time in retail history, brand owners and retailers have joined forces to create new store designs for the shopping center that are distinct from any other branch. Moreover, 20% of the stores' offerings are unique to and only available at Siam Center. This is to create "the Most Powerful Retail Phenomenon", an unexpected and inspiring one-of-a-kind shopping experience for both Thai and foreign visitors.